Introduce your child to the fundamental principles and careers in marketing with this Career and Technical Education (CTE) elective for students in grades 9-12. Throughout the semester-long course, students study the trends, opportunities, and challenges of marketing in today’s world. Other topics of discussion include the marketing process, strategic planning, and the marketing environment. Purchase of this individual Monarch course grants access to one child for 18 months beginning on the date of activation.
Discover the trends, opportunities, and challenges of marketing in today’s world with Introduction to Careers in Marketing. This semester-long elective for students in grades 9-12 guides learners through the various careers available in marketing and examines the type of work today’s marketers tackle.
Topics of study throughout the semester include the marketing process, ethics in marketing, defining a business mission, conducting situational analysis, evaluating performance, consumer behavior, the marketing mix, and technology used within the industry.
Scope and Sequence
In addition to a reliable High-Speed Internet Connection, you must have one of the following browsers:
- Google Chrome (current version)
- Microsoft Edge
- Microsoft Internet Explorer (versions 11 & 10)
- Mozilla Firefox (current version)
- Apple Safari (version 9)
Best Effort Browsers
Apple Safari (version 8)